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Bizinsight Blog > Most Recent Posts

Welcome to the Business Insight Blog
Business Insight is where IT leaders come together to share their opinions and expertise on emerging industry issues. Our community is supported by IBM, and as such its contributors include IBM subject matter experts as well as third party industry leaders and category specialists. Regular contributors include Stuart Corner, Co-founder of iTWire.com, Simon Sharwood, Editor of TechTarget and Thusitha Abeysekara, IBM's Storage and Virtualisation Solutions expert.

Each month our contributors post their thoughts about industry topics that affect midsize businesses in Australia and New Zealand. We hope you'll join the conversation.

Most Recent Posts

Analytics_115x115

Knowing your strategy and identifying the right platform

February 17th, 2012 Comments 0 Retweets
The final in the three part blog series ‘Social Media 101: Establishing a Social Brand’. In the previous two blog posts we discussed the ten essential considerations for building a social media presence and the importance of understanding how your target demographic behaves within the social media context. The ...
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Posted by: Mia Bassi Position: Business Analytics and Optimisation Consultant
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social media

Understanding the social media behaviour of your target demographic

February 3rd, 2012 Comments 0 Retweets
Part two of the three part blog series ‘Social Media 101: Establishing a Social Brand’. Previously, we discussed the ten essential considerations for building a social media presence. Following these considerations, the next step is to define and understand your audience i.e. those individuals and or groups you intend to target ...
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Posted by: Mia Bassi Position: Business Analytics and Optimisation Consultant
ComputerConnections_57283594_22

Optimise and be profit-wise

January 18th, 2012 Comments 0 Retweets
Optimising is about utilising your IT infrastructure in a better way, either through buying new infrastructure or, in many cases, converting the current infrastructure from a physical format to a virtual format. Before optimising, an organisation should create a plan that identifies which areas of their infrastructure will be maintained in-house ...
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Posted by: Mazin Salim Position: Technical Solutions Manager, Virtual Server Services,
Smart-Phone

Any device, any time, any place

January 12th, 2012 Comments 0 Retweets
Any time, any device, any place may sound like a challenge to some sort of duel. It’s actually a promise represented by genuine ‘mobility’. But with that promise comes the next problem likely to keep CIOs awake at night: secure mobility. Secure mobility is the ability to gain secure access to ...
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Posted by: David Cannon Position: Offering Leader Enterprise, Global Technology Services, IBM
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Cloud computing

Cloud planning: 5 essentials you may have overlooked

December 13th, 2011 Comments 0 Retweets
If you’re moving your business to the cloud you’re probably already working a checklist of decisions to make before the switch. We’ve identified some of the easily overlooked issues you may not have considered yet. 1. Compliance: Cloud computing moves your systems one-step further away from day-to-day business management. On ...
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Posted by: Bill Bennett Position:
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data storage

Every degree C can reduce data centre power use by 4%

December 12th, 2011 Comments 0 Retweets
The increased density of storage and processing power, introduction of a carbon tax and increased power costs means that data centre planning is no longer just about the position of racks and aisles and cramming in as many devices as possible. It's critical to plan the data centre in the ...
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Posted by: Anthony Caruana Position: Technology Journalist, Gestalt Communications
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iPad mobile device

With 40% of organisations using VDI, how do CIOs manage mobile devices?

December 9th, 2011 Comments 0 Retweets
Never have mobile workers been so spoiled for choice. Smartphone technology has moved ahead by leaps and bounds, the tablet market has finally risen above niche applications and secure remote access systems are now available from numerous vendors. All of that means itinerant workers are no longer limited to ...
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Posted by: Anthony Caruana Position: Technology Journalist, Gestalt Communications
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collaboration

Social Media 101: 10 questions to ask before engaging in B2B Social Media

December 7th, 2011 Comments 0 Retweets
Whether it is through photos, tweets, YouTube videos or Facebook likes, social media has redefined the way in which online users can express themselves. By allowing users to create their own online identity, social media has enabled them to build their own virtual brands which they can disseminate on a ...
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Posted by: Mia Bassi Position: Business Analytics and Optimisation Consultant
data storage

“Big Data” is this year’s storage buzz

December 6th, 2011 Comments 0 Retweets
The world of storage doesn’t often chase the same buzzword but ‘Big Data’ – a catchphrase describing the enormous quantities of data some organisations collect and then analyse – has the whole industry nodding in agreement. And the good news is that Big Data is more than just an empty ...
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Posted by: Simon Sharwood Position: Principal of JargonMaster explains servers & storage
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Analytics_115x115

From Mad Men to Math Men

November 22nd, 2011 Comments 0 Retweets
Behind this catchy title is a stark reality for many chief marketing officers (CMOs), because while leadership and creativity are no doubt important skills, they may not be enough to deliver real value to the organisation. According to the ...
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Posted by: Michael Friedberg Position: IBM Marketing Manager, NZ.